CHALLANGE - To present the tallest building in Singapore — the Tanjong Pagar Center — to investors — while portraying its four facets: as housing, as office building, as a hotel and as a shopping mall.

SOLUTION - The best way to present the skyscraper of our dreams is to put it where it belongs: amongst the clouds. In our campaign, every object is made from cloud-like material. In a way, the concept “Now you can touch the sky” is truly what this building represents for Singapore.