CHALLANGE - To create a new campaign for the shopping mall based on its brand signature: “Enjoy a little something everyday”

SOLUTION - Located in Singapore’s financial district but visited by a transversal public, the campaign was created with a strong and modern visual that aimed to seduce the audience with desirable objects. Every buying impulse is driven from our mind, and thus the connection with the shopping mall’s signature was created. The advertising was even developed for formats to be displayed in Singapore’s Formula 1 race.