CHALLENGE - To develop an activation strategy at Centro Comercial Colombo’s main square for the Champions League final round which’d take place at the Stadium of Light. Its goals was to present Nike’s new football shoes (Magista) and to drive consumers to Colombo’s Sport Zone shop.

SOLUTION - A stand was created with the graphical aspect of the Magista’s “S” letter shape. The stand was divided into two sections: one that showcased the product, and another for a quiz competition and a real street soccer tournament in a one-on-one basis: the highest goalscorer would win the round. Every game was recorded so whoever played could watch the game at Colombo’s Sport Zone. Along the path to the sports’ shop, a giant shoebox had a QR code imprinted so that additional visitors could know more about the new Magista boots.